GlassesUSA.com is a leading online retailer of prescription eyewear, established in 2008 as a subsidiary of Optimax Investments. Named a top 300 online retailer in the U.S. for six years in a row by "Internet Retailer", our belief is that prescription eyewear shouldn't cost a fortune. Job Summary The email marketing manager is responsible for managing the planning and execution of promotional and lifecycle email campaigns in support of GlassesUSA’s customer retention program. Utilizing cross-functional project management skills, this role will ensure that projects remain on schedule, on brand and well executed. As an extension of the marketing team, this role will help shape content strategy and creative briefings for communications across multiple channels.
Responsibilities and Essential Job Functions • Working closely with teams to understand communications in the US market. • Assisting in the development of marketing calendars, creative briefs and coding documents. • Responsible for overseeing the life cycle of a campaign. • Work to convey mailing instructions, deliverables, segmentation, data, and feedback. • QA of all deliverables to ensure tests are accurate prior to deployment • Developing high quality and effective marketing materials that align correctly with the overall brand strategy. • Working cross-functionally in a fast-paced environment while managing multiple priorities. • Own your email campaigns and workflow execution with message delivery, email and landing page templates, workflow logic, targeting, and segmentation. • Build, edit and improve workflows, emails and landing pages including template editing while supporting database and data hygiene improvement initiatives.
Required knowledge, skills and abilities • Mother tongue level English is a must! • 2-3 years of relevant experience – content strategy, or hands-on email marketing, or previous experience working as a brand or marketing manager. • Understanding of email best practices, metrics and associated KPIs. • Understanding of Microsoft Excel – VLOOKUP & Pivot Tables are the basic. • Experience with Google Analytics and understanding of web analytic metrics. • Familiarity with dynamic content, segmentation and data usage. • Strategic and creative focus, with ability to think out of box. • Basic understanding of HTML & CSS. • Strong attention to details. • Strong organizational and time-management skills.
GlassesUSA.com is a leading online retailer of prescription eyewear, established in 2008 as a subsidiary of Optimax Investments. Named a top 300 online retailer in the U.S. for six years in a row by "Internet Retailer”. GlassesUSA.com is looking for a Marketing Operations Manager to help scale our global marketing efforts. You'll be responsible for ensuring that our marketing managers and advertising partners use excellent tracking technology, marketing tools, data and BI systems to enhance the Return on Investment (ROI) on marketing spend. The ideal candidate for this role should have strong analytical & project management skills, thrive at the intersection of data, marketing and technology, and passionately but clearly convey information and results.
Responsibilities: • Manage all pixels and site tracking. • Manage CMS, build landing pages for different marketing channels and purposes. • Product Feed management. • Partner with campaign managers to establish experiments, improve purchase funnels conversions rates and user experience. • Upload site promotions and banners. • Coupon management and creation. • Execute advance integrations with 3rd party technologies. • Special projects. Requirements: • Experience with GA – Must. • Knowledge in HTML, CSS, Java Script – Must. • Ability to analyze results, draw conclusions and suggest actions. • Experience with GTM/Tag managers and pixel tracking - Advantage • Experience with Dynamic Yield - Big advantage. • Experience working in gambling, eCommerce and direct response companies. • Team Player. • Eager to learn and explore new things. Position located in Ramat HaChayal, Tel aviv.